Amsterdam Ave Heritage Festival with Heineken
New York City, a Dutch colony in the 1600s known as New Amsterdam, will serve as the base for a mock “Dutch Takeover” on May 15 to support a new campaign by Heineken and Amstel Ligh. This effort to “reclaim” the Amsterdam Avenue section of Manhattan will include a nod to the bicycle culture of Holland with an unprecedented bicycle giveaway by partner I amsterdam. Replicating the spirit of the Dutch city, an authentic 10-seater Beer Bike will traverse Amsterdam Avenue throughout the day, and pubs along the route will feature “Dutch Treat” drink specials. A VIP party will be hosted at the end at Boat Basin (contact us directly about that option).
2-4pm: Giving away 150 free bikes (if you are in need of a bike, go to this and get hooked up)
5-8pm: Pub crawl taking place on Amsterdam Ave w/ cover bands, AL specials, etc.
8pm-Midnight: 79th St. Boat Basin party featuring Pete Yorn
Skaal!